Privacy Policy

This Privacy Policy explains how we collect, use, and share your personal data when you browse or make a purchase from VitaEase™ (the “Site”).

By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion purposes. You also agree to have that currency stored in a temporary session cookie in your browser. This ensures that your selected currency remains consistent while browsing and displays product prices in your local currency.

Information We Collect

  • Device Information: When you visit our Site, certain details are automatically collected, including your web browser, IP address, time zone, and cookies installed on your device. As you navigate the store, we gather details about the individual pages or products you view, what websites or search terms referred you, and how you interact with the Site. We collect this via cookies, log files, and web beacons/pixels.

  • Order Information: When you make or attempt to make a purchase, we collect details such as your full name, billing address, shipping address, payment information, email address, and phone number.

Together, Device Information and Order Information are referred to as “Personal Information.”

How We Use Your Information

We use your Order Information primarily to:

  • Process, fulfill, and ship your orders (including payment processing, shipping arrangements, and sending invoices/order confirmations).

  • Communicate directly with you regarding your orders or customer support inquiries.

  • Screen transactions for potential risk or fraud.

  • Send relevant updates, promotions, and marketing communications in line with your preferences (you can opt out or unsubscribe at any time).

We use your Device Information to:

  • Screen for potential fraud and security risks (particularly via IP addresses).

  • Optimize website performance, loading speeds, and overall user experience.

  • Assess the performance of our marketing campaigns.

Sharing Your Information

We share your Personal Information with trusted third-party service providers who assist us in operating our store. For example, we use third-party e-commerce platforms to host our store, secure payment gateways to process transactions, and analytics tools to understand customer behavior.

We may also disclose your information to comply with applicable laws, respond to lawful requests, or protect our legal rights.

Targeted Advertising

We may use your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you across platforms like Meta (Facebook/Instagram), Google, and TikTok. You can opt out of targeted advertising directly through each respective platform's ad settings or via general ad choice portals like the Digital Advertising Alliance.

Do Not Track

Please note that we do not alter our Site’s data collection practices when we detect a “Do Not Track” signal from your browser.

Your Rights (UK & European Residents)

If you reside in the United Kingdom or the European Economic Area (EEA), you have the right under the GDPR to access the personal information we hold about you, request that it be corrected, updated, or deleted, and restrict its processing.

We process your data to fulfill contracts with you (such as order fulfillment) or to pursue legitimate business interests. Please note that your information may be transferred outside of the UK or Europe (including to secure servers in the US or Canada) using standard contractual clauses and appropriate data safeguards.

Data Retention

When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

Our Site is not intended for individuals under the age of 18.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our operational, legal, or regulatory practices.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our privacy support team:

  • Store Name: VitaEase™

  • Email: support@vitaease.com

  • Phone: +44 20 7946 0912

  • Mailing Address: 24 Richmond Road, Flat 3B, Kingston upon Thames, London, KT2 5EB, United Kingdom